Inspiration for the logo

Here I will be looking at some inspiration for my logo. I will be looking at existing logos to try and get a feel on what my logo should look like. I will analyse each logo and the elements within them.

It’s a little hard to see this one but I like the use of the puzzle piece in it to represent people with autism. I do feel though that the use of a jigsaw piece is becoming a little too consistent throughout charities for autism and I would like to think outside the box and possibly come up with a game changer. However the colours are good and simple which I like to signify the creativity of an individual with autism.

With this piece I really like the use of a strong font to signify that the given charity is trying to fight for the rights of people with autism. This piece looks like a creative piece though I feel it is a bit too strong along with the red fist in the air and the chicken wire masked into the type of “AUTISM”. With a bit of work on this piece I believe it could be very powerful with a good balance.

Of course it wouldn’t be right to not include this piece as it is so iconic. Again I like the colours along with a obvious yet subtle appearance of the puzzle that is masked into the ribbon itself. I don’t really like this logo as I think the thick strokes are way too harsh and don’t come across gentle to signify who they are.

I like this logo because it shows that people are uniting as one. However I feel that this is a bit too much and is almost alienating people with autism which may show in an offensive manner.

 

Probably one of my favourites here, I really like the design of this logo and I like how it doesn’t look so cliche. It is a very artistic design and I like what it is trying to signify with the shapes and colours used. The logo seems to show the stroked shape being a window and blowing out to show the colours to represent the creativity of ones mind and environment. If this is correct or not I am not sure. I will research into this interesting piece on Behance and will do a separate blog for it as that it was an incredible campaign and I could look at it for some inspiration for my campaign.

Next I will be going on to illustrator to mock up some logo ideas and will possibly take to the sketchbook for some other initial designs. Looking through these logos and analysing them in a critical matter has given me some kind of idea on what to do with my project.

 

 

Final feedback and amendments

Here is our final feedback from our tutor Based on what we had a few posts ago. The reason to these changes are as followed:

• Change the title as it may confuse the audience, you should keep it looking as dar as possible and not include any light elements within this poster.
• Reduce the amount of information within both posters as you want the image to do most the talking and if there is confusion then the viewers will look to the fact sheet. Change the hierarchy too of the layout just to experiment a little more.
  

  

  Doing this really did favour us and I feel that it works effectively and was incredibly good advice.

• Change all profits to just profits as that we are unsure on the fact that all profits go to distant executives but do know that some profit goes to them. Screenshots above show evidence of the change.
• Stress a little more on the local economy in the light poster, doing so reinforces the message that we are trying to send out and reduces potential confusion from the audience.
• Do not pixelate the Starbucks logo as people may think that it is a slip up in the design or it is a mistake. I was against this opinion but realised that our tutor is also our audience/ client so we should construct on the feedback given no matter what our opinion means. I understood where she was coming from so we chose to make the change. Screenshots from above show the change.

It was also mentioned that we should have a title panel for the display. This is to reduce confusion as people may find the display being two separate displays even if the styles do match.

This feedback has strongly helped us and I feel that it was crucial to get towards the end of the brief. Constant feedback is always needed and is key for professional practise. Next I will be showing photos of the display if ours goes up and also the PDF files.

Moving on

Moving over to finally piecing together a solid piece of work our group decided to brainstorm some ideas and started to think on what and how we should work on our display. Our group was a person down but we were still strong and confident to carry on short and let our other member know as soon as she was back.

So my new idea didn’t go to plan because I had been thinking about it for a while now and I really thought that it probably wouldn’t work because we are pretty short on time unfortunately. The idea was to be a video piece that is available to users when they go into a supermarket, the video directs the user through a virtual reality of a market street in London full of good vibes and friendly faces. The video will guide the viewer through the market street on the phone and making sure that it is safe to in the audiences whereabouts being a supermarket full of doom and gloom. I thought this would be a fantastic way on getting people to convert to going to farmers markets instead of big named supermarkets.

I loved my idea but unfortunately I felt the rest of the team wouldn’t be so sure on the idea. I’m not fussed though as I would like to work on something like this in the future as I feel it would probably take a huge impact. Also a lot more time would be needed to put into it and I also considered everyones learning outcomes and thought it would not work in their advantage.

Moving on we told each other how we wanted the final piece to look like, we wanted it to stand out from the others, be bold and striking, start up a conversation. So we came up with an idea to focus on the subject we had picked a few days ago and strongly focus on the point to get locals to get their coffee from independent traders instead of the likes of Starbucks and Costa.

We had to find facts and fast to get people to want to change where they go. We done some group research and found some interesting facts about how money going into big brands such as Starbucks is ending up in the pockets of distant executives, not the local economy. Also how big names have only just decided to increase their purchases of fair trade coffee when they are earning millions. And another one I thought was needed to be seen was the fact that Starbucks uses non organic milk from factory farms.

Moving on from finding some facts I will critically discuss our methods of designing our display and marketing our campaign in my next blog.