Right so the other day was the big day and we had a fair few things to do, well I say fair few, we only had to print two things off. We did the print in our University and used glossed paper for it because we wanted to be ethical and if we had used the likes of a matte sheet it would run the inks dry within the printer and also look shoddy. Below is the finishing piece on print of the poster and we were all pretty happy with this!
We also thought it would be an idea to display our piece on a light box to boost the effect of the handprints coming through the background.
Below is how our display looked and unfortunately the positioning was very poor in the end!
To be honest I was very disappointed in the location of our display but I found the layout was very well done as that the viewers would see from left to right thus giving them the information first to look at and then the actual poster and display to see after even though these two parts are the things that are meant to grab attention. Another good thing was that the smell of the coffee beans really drew attention to the display.
As shown in the photo below you will see that our display was not very accessible to our audience and I feel that if someone was to show up in a wheelchair they wouldn’t be able to see the display as that the table was just too high.
Also as you can see in the picture above that people kept standing in front of our display which turned out to hide our display from plain site resulting in not getting much attention which I found so annoying and I kept telling people to move but then someone else would come along and obstruct the view.
We also took into consideration that the coffee beans could be seen as a choking hazard so we made sure we had at least one person to man the display at all times.
The table was very sturdy so we knew it wouldn’t jog about, we stuck the info sheet to the table to prevent people picking up and taking it. We also made sure there was enough space for people to lean on the table and write on.
The reason as to why we had to use this designated table was because we needed it to plug our light box frame and the only plug socket that was available was the one in the corner. Also the frame had to lean on something. In my opinion I would have sacrificed not using the light box and moved to a better location.
The display day went well and I feel we did get a fair few comments that would help us develop our campaign further. Like I said I was disappointed in the location and a little of the team work we put into it. But we’re humans and we learn from our mistakes, I will look upon them as a method of self teaching.
Josh Hilton Design 